EA CEO Andrew Wilson has stated AI is “the very core of our business” and the company has over a hundred “active novel AI projects” to assist with game development.
Yesterday, the company held its Investor Day 2024, detailing its next games and innovations: including the likes of The Sims, Star Wars Jedi and Battlefield.
Yet AI was a major part of the presentation. Speaking of generative AI, Wilson said: “This remarkable technology is not merely a buzzword for us, it’s the very core of our business.”
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